When you’re about to launch your new website, you can feel the buzz of anticipation, but how can you build excitement for your customers? It’s all in a big social media launch that creates excitement and arouses intrigue, followed by the big announcement, a lot of sharing, and compelling reasons to visit the website your web designer worked so hard on.
Lets create some Excitement!
Let’s create a build up with your customer’s – give your customers a warning, a run up countdown of when the site is launching. This also works well along side a launch offer. Remember your customers sometimes want a reason to look forward to something and an offer just might be what there looking for.
Promote it everywhere !
Today’s world is all about finding ways to share information, ideas, opinions, and website launches. Your job is to find those social media outlets that will reach your audience based on their lifestyles and habits. Consider:
- Postings videos across your channels
- Creating a blog post
- Getting influencers to promote your website and offer
- Getting everyone you know to promote your new website (friends)
More ways exist to promote your brand and your news than we can name. Some may be unique to your business, so take advantage of those ways to announce your new site.
As we said above. Its very popular to launch your new site with a launch offer.
Wherever you decide to announce and promote your website, note that customers are always looking for something of value or free. Consider what you can offer that will really pull people in. It might be a new customer discount from the new site, priority on getting an appointment if made through the new site, or a physical item that customers might like such as a tote bag, coffee mug, or free e-book with an order.
If you’re putting the right time and energy into launching your site as your designer did in creating it, you’ll create a successful campaign that generates excitement and clicks, resulting in leads and greater business opportunities.